Environmental branding and permanent exhibit programs for lobby and office environments that support your marketing, sales and public relations programs
Corporate museums and visitor centers
Trade show booths
Special event design and traveling exhibits
Signage programs for interior and exterior applications
I can serve as a tactical service provider, working with your brand planning & management team, or as a strategic partner coordinating all phases of the creation of an environmental branding or exhibit project. Services can include:
Strategic planning
Design concepts and renderings
Design development to final design including detailed design specifications for fabrication of all design components
Site/floor plans and structural designs
Planning and design of portable or special structures, stages, multimedia elements
Presentation of designs, content planning to stakeholders and reviewers
Budget projections and budget tracking
Project schedules and schedule tracking
Project management
Production vendor selection and deliverable reviews
What
is Environment Branding? Environmental
branding is the strategic application of corporate identity elements to
three-dimensional objects and spaces. The
primary objective is to immerse your audiences with your brand
experience beyond limited two-dimensional print and web media -- in most
cases from a passive to an active experience. Effective environmental branding can afford you the opportunity
to engage all of your senses. A fully immersive experience has the power
to effectively engage both the minds and the hearts of your audiences.
Environmental branding increases profitability indirectly through
effective brand awareness and differentiation. It's your opportunity to
warmly welcome your audiences and wrap them in a complete brand
experience.