FOR
BRAND SPECIALISTS I collaborate with other creative specialists including brand planning firms, graphic design firms, architects and other strategy and content development specialists. Whether I serve as a sub-contractor, equal partner or
just as an adviser, services can include:
Strategic Planning
Environmental branding and exhibit design concepts & renderings
Design development to final design
including detailed design specifications for fabrication of all design
components
Presentation to clients, staff and partners
Budget projections and budget tracking
Schedule preparation and schedule
tracking
Project management
Vendor selection, production and deliverable reviews
Installation
participation
By-the-hour consulting for special projects
or to provide senior counsel as needed
What
is Environment Branding? Environmental
branding is the strategic application of corporate identity elements to
three-dimensional objects and spaces. These
can include signage programs, lobby design, permanent corporate exhibit
and museum spaces, tradeshow design and special event design. The
primary objective is to immerse audiences with the brand
experience beyond limited two-dimensional print and web media -- in most
cases from a passive to an active experience. Effective environmental branding can afford you the opportunity
to engage all of your senses. A fully immersive experience has the power
to effectively engage both the minds and the hearts of your audiences.
Environmental branding increases profitability indirectly through
effective brand awareness and differentiation. It's an opportunity to
warmly welcome audiences and wrap them in a complete brand
experience.